Why Vice Armory

Vice Armory was established at my kitchen table in January of 2020. The primary objective was to create a shooting sports company that put employees first and fostered a culture of excellent customer service. We believed that by taking care of our team and creating opportunities for our team to learn, grow and advance, the result would be a positive customer experience. Our mission is to become the #1 shooting sports company in the State of Michigan, by providing excellent customer experiences, so that our employees and their families can experience life-changing opportunities. We pride ourselves on having excellent prices, excellent people resulting in an excellent customer experience. If you are an existing customer, we truly appreciate you. Your support means the world to us! If you are a new customer, we hope that you will give a shot to earn your business! Matt Hollis President Vice Armory